Opinion · Street
Jordan and Ewing retros should make history wearable
Bringing back a basketball classic can open the door to another generation. It should not turn loyalty into an obligation to buy again.- Street: sneakers-style
- Jordan
- Patrick Ewing
Topic file · 3 published stories
Sneakers
Latest publications and updates first. Earlier reporting keeps its original date.
Opinion · Stadium to Street
The uniform ends at the locker room. The influence does not.
Iverson, Griffey, Osaka, Harden and Westbrook changed more than outfits. They showed how an athlete’s public style can move identity, media and commerce from the stadium into the street.- Allen Iverson
- Ken Griffey Jr.
- Naomi Osaka
Opinion · The Jordan effect
Jordan did not just sell a shoe. He changed what an athlete could own.
The championships made Michael Jordan credible. Air Jordan turned that credibility into a global system of performance, identity and athlete-driven commerce that still shapes the game.- Michael Jordan
- Air Jordan
- Nike